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(male) will be the project coordinator. He has a Ph.D. in Food Science and Technology from Oregon State University (1984), with additional qualifications in nutrition and statistics. He has worked more than 30 years in the food and aquaculture industry, in fish factories, as fisherman, food technology expert, scientist and company manager. His extensive experience in managing international collaborative RTD projects in academia, and also new product development projects within the food industry will benefit this project. Sigurdur has lead numerous successful food product development projects, based on customer requirements in the food and aquaculture sector. In recent years he has focused more the larger perspective of food supply chain systems, and the attached values incorporated in the information attached to particular products and processes. Values like e.g. sustainable sourcing, animal welfare, labeling schemes, food chain transparency and information needed to assure consumers about the integrity of the food supply systems, and their right to know and understand the product, its origin, its processing history, its logistics, and why their purchasing will benefit them as consumers, and the environment etc. In his roles as research director and executive manager for large European multinational seafood companies, working with multidisciplinary teams with different ethnic backgrounds he has gained the critical project management aptitude required for managing complex projects. He was the leader of the field trials for new technologies in perishable chilled foods supply chains in the FP6 large integrated project Chill-on (FP6-016333-2). He coordinated the EC funded research projects; BENEFISH (FP6-44118) and the COOP-SME Craft project CODLIGHT-TECH (FP6-032859), and leader of dissemination WP in the FP7-KBBE Large-scale project COPEWELL (n° 265957). Sigurdur was Scientific Officer at the European Commission (DG FISH) for four years (2000-2004)

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(female) is a research scientist at ASCS. She has MS from University of Wisconsin USA (1985) and PhD in Food Science from University of Iceland (2005). She was a project leader at the Icelandic Fisheries Laboratories (1989-2006) followed by two years as a private consultant for the Icelandic Centre of Research and for food industry, prior to joining ASCS in 2009. Research expertise includes quality evaluation of fish and fish products using (bio- ) chemical, physical, sensory and microbial methods with a focus on application of rapid methods i.e. the application of sensor technologies (electronic nose), qPCR, and smart labels (TTI´s) for traceability, quality and safety monitoring in food industry. Recent research and teaching in an international master program (www.aqfood.org) are focused on supply chain management and assessment of sustainable food production and environmental impacts using life cycle assessment. Gudrún has participated in various EU funded projects (i.e. SUCCESS (H2020–635188), SENSE (FP7-288974), CHILL-ON (FP6-016333-2), SEAFOODPLUS (FP6), MUSTEC (FP5), QIM-IT (FP5), TraceFish (FP5), etc.). She has taken on responsibilities in the past as coordinator in EU, Nordic and national funded projects and more recently as WP leader and task leader in EU projects. She has served as expert for Icelandic and Danish research programme committees and the European Commission and published over 40 peer-reviewed articles in scientific journals, conference proceedings and chapters in scientific books.

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(male) is the head of the ISDC group in the faculty. Harald will be responsible as the leader of the system dynamics modelling for the VALUMICS project. He has developed the concept of “Critical loads” and to implement it throughout different regions of the world. Sverdrup has operational simulation models for sustainable forestry in southern Sweden (SUFOR) and sustainable food production in Sweden (FarmFLOW) in the Food21 programme. Later he was the chief systems analyst and modeller in the EU project CONVERGE, working on case studies in Iceland, United Kingdom and India. Sverdrup was a science and invention advisor to the Life Support Systems Project, funded by NASA, at the Cape Kennedy Space Center, Florida. The program designed space life support systems for interplanetary space travel. One major task of the project was to develop food farming technologies for zero-gravity, low pressure environments. Sverdrup teaches Systems Analysis and Systems Dynamics at the University of Iceland, and has started similar modelling courses at Lund University, Stockholm University and at the Norwegian School of Gaming at Hedmark Community College in the past.

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(female) Faculty of Industrial Engineering, Mechanical Engineering and Computer Science, School of Engineering and Natural Sciences, University of Iceland, Reykjavik, Iceland. Dr. Olafsdottir is an assistant professor at the University of Iceland where she teaches system dynamics and simulation. She also has an experience as a teacher in quality management in the construction industry and project management. She was awarded with the international IPMA Young Researcher Award 2015.  She is also currently employed at the Icelandic Systems Dynamics Center (ISDC), that has been established at the Department of Industrial Engineering. She is one of the organizing chairs of the 36th International Conference of the System Dynamics Society, 2018.

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(female)

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