MarkMar – MM
MarkMar – MM (www.markmar.is) is a SME research company founded in 2000, and the company is located at the University of Iceland campus Technical Innovation Center and provides services to a broad international research clientele. Also, RTD collaborations are ongoing with several faculties at the University of Iceland. MarkMar also has technical competence and expertise in food supply systems, logistics, fish and seafood product development, as well as marketing and new business development within international seafood industry. Employees and associates have extensive experience in successful proposal design and participation in EC funded collaborative research projects. The company has good track record in complex project’s management, and practical experience as coordinators and work package leaders in large and small European funded projects.
One of he strengths of MM collaboration arrangement with its associates network lies in its broad interdisciplinary and diversified basis, especially in supply chains, food science, logistics, computer technology, and social science. The combination gives the research team mobility with a strong research and development background, which can meet the needs of demanding projects at various points in the perishable goods value chain. A strong link is also maintained through active research collaborations with the ASCS – Applied Supply Chain Research Group at the University of Iceland. MarkMar is currently leading the WP on Stakeholder co-creation activities in the H2020 project SUCCESS – “Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the european Seafood sector”.
MarkMar has also been the coordinator of the BONAFIDE Eurostars project that is developing Apps for transparency purposes in value chains.
MarkMar will lead WP9 on dissemination and communications, and the overall mobilisation and outreach to the agri-food sector companies involved in the VALUMICS stakeholder platform. MM contributes also to the research in WP2, WP4, WP5, WP6 and WP8. Taking focus on perceptions of the consumers towards the food product value chains being studied, the implicit trust in the value chains and the various labelling schemes, and possible value additions through innovation in services and smart tools for influencing consumer choices. Contribute / participate in focus groups, workshops and events relating to specific outreach activities under WP9.